Built for real operations. Built by real operators.

I spent years at Four Seasons, working across every department (and racking up overtime) before managing the Front Office teams. The systems I used every day were fragmented, outdated, or skipped over entirely in favor of sticky notes stuck to our monitors. This worked except when it didn't, and it relied on heroics from the team to keep things running smoothly and provide the right level of guest experience.

When things didn't work, it was because information fell through the cracks between systems or teams, like a sticky note getting knocked off a monitor. That left issues hidden until they blew up, with an angry guest, a bad review, or margin lost to comps, recovery costs and missed bookings.

After leaving Four Seasons, I spent time learning about the other side of the problem. I built operations and data teams for Aloft Appraisal before managing our AI analytics software from start to acquisition. I then spent time at Qualtrics, learning how AI scales at the enterprise level and how to build models that made real differences for users without running up endless costs. And somewhere in there I went back to school at IU's Kelley School (Go Hoosiers).

Caleta is bringing those two halves together. Solving problems I faced firsthand with the tools I picked up along the way. If the problems we're solving resonate with you, or you just want to vent about your current systems, feel free to reach out. I'd love to hear from you!